Project
Rauw Alejandro – Saturno World Tour 2023
Challenge
Position the tour as the most successful of his career, generating record sales in multiple markets.
· Digital ads targeted at specific fans with themed releases by city.
· Integration of exclusive experiences such as meet & greets and VIP packages.
· Email marketing strategies to reinforce audience loyalty.
Results
47 concerts, with 42 sold outs.
Historic record of 800 tickets sold in a single day prior to the event.
Global reach with multi-million dollar revenues at each tour stop.
