Project
Be smart mobile Merch – Luis Miguel and Christian Nodal
Challenge
Maximize merchandise sales and VIP experiences for renowned artists such as Don Omar, Luis Miguel, and Christian Nodal.
· Design of specific campaigns by artist, optimizing budgets for different markets.
· Efficient e-commerce platform, integrating exclusive promotions for fans.
· Social media advertising with a focus on high ROI.
Results
26 sold-out events in 2022 and 21 in 2023, consolidating Be Smart Mobile as a leader in digital merchandising.
60% increase in sales of official merchandise compared to previous releases.
