Project
Don Omar – Back to Reggaeton Tour 2024
Challenge
Relaunch Don Omar's career after a break in the industry, connecting him with current audiences and nostalgic fans.
· Social media campaigns with advanced targeting, highlighting the exclusivity of the events.
· Comprehensive ticket sales management with strategic collaborations and access to presales.
· Dynamic merchandise strategies to increase profits from official products.
Results
38 out of 40 shows sold out, achieving a 99.34% conversion rate.
45% increase in merchandise sales compared to previous tours.
